I'm Sunita
I'm the person entrepreneurs and leaders turn to when something important isn't working and they can't see why.
I attract those at inflection points unsure of their roadmap for what's next or those facing invisible friction in how they move & build.
1) 25 years of category disruption and first-to-market launches across industries.
2) Decades of addressing the root cause of dysfunction and misalignment.
3) 15 years of independent consulting with both major brands and founders.
4) 13 years of advanced study of esoteric systems including multiple schools of western astrology and Human Design.
5) A gift for identifying the "umbrella fix" or "load-bearing move" across business & health.
6) The ability to permanently shift trajectories with one conversation.
= Alchemical Advisory
I diagnose and "fix" hidden structural business problems that conventional approaches miss.
I work with seasoned entrepreneurs and founders who can't see their own blind-spots, are solving for the wrong problem or whose current operating model has become the constraint.
Those who understand that conventional solutions often dilute their point of differentiation, are causing more confusion or are only scratching the surface.
This isn't business coaching.
This isn't about optimizing around the existing rules.
This is an entirely new way of playing the game.
"I have never been more grounded or confident. And because of it, things are finally moving. You are a special kind of genius and I truly could not be more grateful."
— Teri Day, Fractional COO
A lifetime of challenging conventional ideas about what's possible or doing stuff because "that's the way it's always been done."
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A career spent getting to the root cause, connecting dots across systems and seeing the bigger thing that changes the whole picture.
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Working with entrepreneurs and founders playing at the edges of their industry and are looking for something different.
Let's Connect the Dots
Operations Research and Industrial Engineering at Cornell = Optimizing systems, decision making & solving complex problems
Management Consultant at Deloitte (clients such as Vodafone & JPMorgan Chase). First multi-access portal in Europe.
Ross MBA in Brand Marketing & Corporate Strategy
Brand Manager at L'Oreal working on a billion dollar brand. Designed multiple firsts bringing concepts from class to mass.
Director of Marketing, Digitas (clients such as Amex & HSBC). First multi-access portal in Europe. First sponsored livestream on YouTube.
Head of Digital Brand, Sprout Foods. Launched first pouch baby food bridging traditional retail with the concept of a digital first brand
Marketing Mentor to non-profit founders (presented Buyer Personas & Target Marketing at the UN)
Founder, Catalyzing Insights: Market Research and Business Intelligence agency (clients such as Tesla & Abbott Labs)
Buyer Persona & Market Research Consultant at Buyer Persona Institute (clients such as Cisco & Amazon)
MSc in Nutrition & Functional Medicine (specialization in Hormones & Botanical Medicine)
Functional Medicine Practitioner with a focus on holistic solutions to address underlying imbalances in women's health well before people were speaking about hormones, perimenopause or PCOS.
Speaker & Advisor to Nutraceutical Industry on Consumer Insights, Trends & Market Intelligence. Presented at industries largest conference about the commercial potential of gut-brain axis years before it was on everyone's radar.
Former Founder & CEO, Nourish Labs: consumer products addressing root-cause gut, brain & metabolic health. Launched first shelf-stable psychobiotic synbiotic backed by gut-brain clinical research. $1M+ in revenue.
"Your ability to catalyze breakthroughs is unmatched.
You are easily the best professional investment I have ever made.
— Ariel Faulkner, RD, LDN, FNLP, Integrative Dietitian
"Talent hits a target no one else can hit. Genius hits a target no one else can see."
— Arthur Schopenhauer
