A Beta Site Optimized For Mobile.
I'm Sunita
Business Alchemist, Consultant & Positioning Strategist
I'm the person people turn to when other stuff doesn't work.
I work with entrepreneurs and founders who feel stuck, are at an inflection point or hitting invisible friction in how they move, build and lead.
I diagnose hidden structural problems that conventional approaches miss.
1) 25 years of category disruption.
2) Decades of addressing the root cause of dysfunction and misalignment.
3) 15 years of independent consulting across industries.
4) 13 years of advanced study of esoteric systems including Western Astrology and Human Design.
5) A gift for identifying the "umbrella fix" or "load-bearing move" across business & health.
6) The ability to permanently shift trajectories with one insight.
= Alchemical Advisory™
I'm not a coach, astrologer or energy healer.
I'm a guide that solves problems for people who understand that what got them here won't get them there.
I create efficient, visionary solutions for leaders who aren't aware of their own bottlenecks, are solving for the wrong problem or whose current operating model has become the constraint.
"I have never been more grounded or confident. And because of it, things are finally moving. You are a special kind of genius and I truly could not be more grateful."
— Teri Day, Fractional COO
A career spent launching category-defining products, building root-cause solutions, finding bridges across systems, and seeing the umbrella insight that shifts everything.
Alchemcial advisor and business consultant to entrepreneurs and founders who are changing the game.
Cornell Engineering (Biochemistry became Optimization Engineering). ORIE = Optimizing systems, decision making & solving complex problems
Systems Management Consultant at Deloitte (clients such as Vodafone & JPMorgan Chase)
Ross MBA in Brand Marketing & Corporate Strategy
Brand Manager at L'Oreal working on a Billion Dollar Brand
Director of Marketing, Digitas (clients such as Amex & HSBC)
Head of Digital Brand, Sprout Foods
Marketing Mentor to Non-Profit Founders (presented Buyer Personas & Target Marketing at the UN)
Founder, Catalyzing Insights: Market Research and Business Intelligence Agency that served global brands (clients such as Freshly & Abbott Labs)
Buyer Persona & Market Research Consultant at Buyer Persona Institute (clients such as Cisco & Amazon)
MSc Nutrition & Functional Medicine (specialization in Hormones & Botanical Medicine)
Certificate Mind-Body Medicine
Functional Medicine Practitioner with a focus on Holistic Solutions to Address Underlying Imbalances
Speaker & Advisor to Nutraceutical Industry on Consumer Insights, Trends & Market Intelligence
Founder & CEO, Nourish Labs Consumer Products to support root-cause gut, brain & metabolic health. First shelf stable probiotic with gut-brain clinicals. $~1M revenue.
